So you’ve set up a Facebook page, and you’re gaining a following within your University community, but have you ever considered the potential that your page has in building relationships with other brands, departments, stakeholders, or causes? Well, you should! As a Facebook page Administrator, using the “Use Facebook as [Your Page]” feature has enormous potential in not only expanding the reach of your page by posting else where (to statuses, etc. on Facebook), but also by identifying stakeholders that your Department or Cause may utilize.
When using Facebook as your Department Page, when you “Like” another Page, it is added to the “Pages you Like” window. Not only will this connect you to other similar pages to your company or departments’ interests or causes, but it will also allow you to see their posts.
When you click the “Facebook” icon in the top left hand corner while “Using Facebook as [Your Page],” you will see both “Top News” and “Most Recent” updates of all of the Pages that you have “Liked” using Facebook as your page. Cool right? By posting, liking, or interacting with their updates (on behalf of your page, of course), you open a fantastic opportunity to build a connection with that office or cause, mention them in your postings, and develop relationships. Watching what others are posting is a great way to better establish your Departments’ online identity, learn new approaches, and discover new ways to use Facebook!
Are you the Community Manager for a Facebook Page who is looking for other student affairs units similar to you? Add your information to this Directory and share it with your colleagues!: http://bit.ly/l6gnUU
Have you used Facebook Pages in this way and found it helpful or successful as a tool to build relationships with other Departments, Universities, Causes, or Stakeholders? Share your story!